MENA E-Learning Market: Industry Expert View on Future Growth and Market Trends

E-learning has exploded in the Middle East and North Africa (MENA) due to factors such as ICT infrastructural and broadband maturation, rising levels of educational attainment and computer literacy, and diversification strategies. E-Learning in MENA proves itself as a vital compendium for a wide readership that includes academics and students, transnational program directors, international education experts, MENA government departments, commercial vendors and investors, and ICT development and regulatory agencies involved in e-learning in the Middle East. Also, technological advancements in computers, mobiles, and other IT devices have revolutionized the education sector across the globe. The education system has moved from hardbound books and pencils to e-solutions. Moreover, private and public higher education institutions, educational and testing firms, education ministries, and quality assertion and authorization agencies are among the stakeholders contributing to the flourishment of the e-learning market. E-learning allows educational institutes to reduce learning costs incurred by equipment required for a classroom setup, rent paid for online training sites, and printing of books and other study materials. Also, the enhanced flexibility associated with e-learning services helps service providers grab new opportunities.

According to specialized studies, live streaming users in the Middle East spend an average of 1.5 hours daily watching live streams, and 70% of live streaming users in the Middle East do so for entertainment, while 30% do it for learning or obtaining information. The number of live-streaming users in the Middle East is ~200 million across various applications. Also, in July 2023, Zain announced a strategic partnership with Baims, a Kuwait-based digital e-learning platform that offers virtual courses to high school and university students in five MENA countries. The cooperation aimed at empowering the digitalization of the local education sector, expanding the youth’s digital upskilling and literacy, and providing students with the academic content and competencies essential to today’s market. Thus, increased investments in e-learning technologies by governments and other education bodies boost the e-learning market growth.

Online education is pursued by individuals from any age group, which leads to the demand for designing e-learning courses for different generations; this is another factor adding to the cost of e-learning platforms. The implementation of AI technologies in e-learning allows platform designers to personalize these courses, creating a customized learning path and providing relevant materials to appropriate learners. This makes the learning process and grading more automated and efficient. Therefore, the enriching and transforming education experience provided via AI technology is expected to provide growth opportunities to the e-learning market.

The MENA E-learning market is segmented on the basis of delivery mode, learning mode, and end user. Based on delivery mode, the MENA market is segmented into online, LMS, mobile, and others. Based on learning mode, the market is bifurcated into self-paced and instructor-led. Based on end users, the e-learning market is segmented into academic and corporate. Adobe Inc, Citrix Systems Inc, Coursera Inc, Oracle Corp, SAP SE, Udemy Inc, Little Thinking Minds CO LLCc, Synkers FZ-LLC, Lamsa FZ LLC, And Udacity Inc are among the key players profiled during this market study. In addition, various other essential market players were studied and analyzed to get a holistic view of the MENA e-learning market and its ecosystem. The top five companies in the market are Adobe Inc, Coursera Inc, Oracle Corp, SAP SE, and Udemy Inc. The above listing of key players is derived by considering multiple factors such as overall revenue, current well-completion equipment and services portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities.

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The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Devices, Technology, Media and Telecommunications, Chemicals and Materials.

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