3D Audio Market: Industry Expert View on Future Growth and Market Trends
A 3D audio sound system is an acoustic system utilized to provide sound in a three-dimensional space to the users. The 3D audio effect is a pattern of different sound effects constructed by 3D speaker arrays, stereo speakers, headphones, and surround-sound speakers. These systems are installed in an extensive range of applications, such as mobile devices, gaming consoles, AR/VR-based audio systems, home theater systems, etc. In addition, industries such as automobiles, consumer electronics, and media & entertainment are implementing 3D audio systems to offer enhanced 3D sound experience and real-time visualization to its users.
The continuous developments in the media & entertainment sector and the introduction of modern AV technologies fuel the 3D audio market growth. The 3D audio manufacturers are focusing on the incorporation of sound-mix technology in hardware to offer enhanced music (sound) to listeners in a 3D space. Also, the proliferation of the gaming industry is boosting the 3D audio market. Moreover, the growing inclination toward online 3D music streaming offers a lucrative opportunity to the 3D audio market players.
Many companies operating in the 3D audio market are involved in product development. For instance, in February 2023, Agora, Inc., a pioneer and leading platform for real-time engagement APIs, announced the launch of Agora 3D Spatial Audio; it is a solution that enables developers to add dynamic, immersive audio in real-time digital experiences. In January 2022, Audioscenic partnered with Razer and THX to launch a Desktop Soundbar with 3D Beamforming Technology and Head-Tracking AI.
The use of advanced technologies such as head-related transfer functions (HRTF) is growing in the media & entertainment industry. Players in the global 3D audio market are working on merging the HRTF technology for improved user experience. When watching movies on smartphones with earphones, 3D audio is more immersive than 2D audio. In the film industry, HRTF integration simulates 3D audio when mirrored sounds reach the ears from multiple directions through various speakers located on all four sides of a space. The HRTF is implemented for a wide range of sound devices, including headphones, to provide a distinct surround sound impression. Consumers are increasingly interested in installing home theater systems that take advantage of the experience offered by HRTF. A certification called Dolby Digital is given to consumers using HRTF, which is based on surround sound effects. HRTF processing is also emulated using software without the use of any external hardware to produce surround sound.
Furthermore, headphone manufacturers are investing in products that integrate HRTF technology to provide users with the greatest 3D auditory environment. In January 2023, JBL expanded its new JBL Quantum Series headsets. After the success of its first wireless gaming headset—the JBL Quantum TWS, the company also launched the next installment in the series—the JBL Quantum TWS Air. Therefore, the constant rise in use of HRTF in media & entertainment sector fuels the 3D audio market growth.
With continuous developments in the gaming industry, people of diverse age groups are progressively adopting gaming culture in their daily routines. Although many people play video games in leisure, an increasing percentage of the population has started seeing it as a lucrative career option. Gamers who create and share content, such as gameplay videos and streams, are more likely to invest in 3D audio equipment to enhance the quality of their content, indirectly promoting the 3D audio technology. As the number of internet users is increasing, there is a rise in streaming activities. For instance, according to internet world stats, in 2023, the percentages of internet users accounted for 93.4%, 89.2%, 57.9%, 77.1%, and 80.5% in North America, Europe, APAC, MEA, and SAM, respectively.
In addition, 3D audio systems in the gaming industry are utilized to create a realistic experience for consumers. With this, the users are able to determine the distance from where sound is generated. In the gaming industry, the 3D audio technology is integrated with augmented reality (AR) and virtual reality (VR) applications, which are propelling the adoption of 3D audio systems. As gaming expands across other platforms, including consoles, PCs, and mobile devices, the demand for consistent and high-quality 3D audio experiences also increases. Therefore, the proliferation of the gaming industry drives the 3D audio market.
The 3D audio market is broadly segmented into five major regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). Asia Pacific held the largest market share in 2022, followed by North America and Europe. Further, APAC is expected to register the highest CAGR in the market from 2022 to 2030.
The demand for 3D audio technology in various applications such as cinema, gaming, and VR concerts is increasing, owing to the continuous advancements in audio technology. The 3D audio market is driven due to rise in demand from media and entertainment sector and the proliferation in the gaming industry worldwide. In addition, the adoption of 3D audio hardware devices, such as headphones, loudspeakers, and Bluetooth devices, for personal as well as commercial purposes is significantly growing across the globe. Further, the shift in focus from analog to digital cinema screens supports the growth of the global 3D audio market. Also, advancements in technologies such as virtual reality (VR) and augmented reality (AR) and increasing demand for 3D audio across museums and exhibitions are the factors creating lucrative opportunities for the growth of the 3D audio market. The top five companies in the market Dolby Laboratories Inc, Auro Technologies, SONY ELECTRONICS INC., Sennheiser Electronic GmbH & Co. KG, and Fraunhofer. The above listing of key players is derived by considering multiple factors such as overall revenue, current well-completion equipment and services portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities.
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The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Devices, Technology, Media and Telecommunications, Chemicals and Materials.
The continuous developments in the media & entertainment sector and the introduction of modern AV technologies fuel the 3D audio market growth. The 3D audio manufacturers are focusing on the incorporation of sound-mix technology in hardware to offer enhanced music (sound) to listeners in a 3D space. Also, the proliferation of the gaming industry is boosting the 3D audio market. Moreover, the growing inclination toward online 3D music streaming offers a lucrative opportunity to the 3D audio market players.
Many companies operating in the 3D audio market are involved in product development. For instance, in February 2023, Agora, Inc., a pioneer and leading platform for real-time engagement APIs, announced the launch of Agora 3D Spatial Audio; it is a solution that enables developers to add dynamic, immersive audio in real-time digital experiences. In January 2022, Audioscenic partnered with Razer and THX to launch a Desktop Soundbar with 3D Beamforming Technology and Head-Tracking AI.
The use of advanced technologies such as head-related transfer functions (HRTF) is growing in the media & entertainment industry. Players in the global 3D audio market are working on merging the HRTF technology for improved user experience. When watching movies on smartphones with earphones, 3D audio is more immersive than 2D audio. In the film industry, HRTF integration simulates 3D audio when mirrored sounds reach the ears from multiple directions through various speakers located on all four sides of a space. The HRTF is implemented for a wide range of sound devices, including headphones, to provide a distinct surround sound impression. Consumers are increasingly interested in installing home theater systems that take advantage of the experience offered by HRTF. A certification called Dolby Digital is given to consumers using HRTF, which is based on surround sound effects. HRTF processing is also emulated using software without the use of any external hardware to produce surround sound.
Furthermore, headphone manufacturers are investing in products that integrate HRTF technology to provide users with the greatest 3D auditory environment. In January 2023, JBL expanded its new JBL Quantum Series headsets. After the success of its first wireless gaming headset—the JBL Quantum TWS, the company also launched the next installment in the series—the JBL Quantum TWS Air. Therefore, the constant rise in use of HRTF in media & entertainment sector fuels the 3D audio market growth.
With continuous developments in the gaming industry, people of diverse age groups are progressively adopting gaming culture in their daily routines. Although many people play video games in leisure, an increasing percentage of the population has started seeing it as a lucrative career option. Gamers who create and share content, such as gameplay videos and streams, are more likely to invest in 3D audio equipment to enhance the quality of their content, indirectly promoting the 3D audio technology. As the number of internet users is increasing, there is a rise in streaming activities. For instance, according to internet world stats, in 2023, the percentages of internet users accounted for 93.4%, 89.2%, 57.9%, 77.1%, and 80.5% in North America, Europe, APAC, MEA, and SAM, respectively.
In addition, 3D audio systems in the gaming industry are utilized to create a realistic experience for consumers. With this, the users are able to determine the distance from where sound is generated. In the gaming industry, the 3D audio technology is integrated with augmented reality (AR) and virtual reality (VR) applications, which are propelling the adoption of 3D audio systems. As gaming expands across other platforms, including consoles, PCs, and mobile devices, the demand for consistent and high-quality 3D audio experiences also increases. Therefore, the proliferation of the gaming industry drives the 3D audio market.
The 3D audio market is broadly segmented into five major regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). Asia Pacific held the largest market share in 2022, followed by North America and Europe. Further, APAC is expected to register the highest CAGR in the market from 2022 to 2030.
The demand for 3D audio technology in various applications such as cinema, gaming, and VR concerts is increasing, owing to the continuous advancements in audio technology. The 3D audio market is driven due to rise in demand from media and entertainment sector and the proliferation in the gaming industry worldwide. In addition, the adoption of 3D audio hardware devices, such as headphones, loudspeakers, and Bluetooth devices, for personal as well as commercial purposes is significantly growing across the globe. Further, the shift in focus from analog to digital cinema screens supports the growth of the global 3D audio market. Also, advancements in technologies such as virtual reality (VR) and augmented reality (AR) and increasing demand for 3D audio across museums and exhibitions are the factors creating lucrative opportunities for the growth of the 3D audio market. The top five companies in the market Dolby Laboratories Inc, Auro Technologies, SONY ELECTRONICS INC., Sennheiser Electronic GmbH & Co. KG, and Fraunhofer. The above listing of key players is derived by considering multiple factors such as overall revenue, current well-completion equipment and services portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities.
The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Devices, Technology, Media and Telecommunications, Chemicals and Materials.
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